JYSK Set to Enter the UAE

Dubai, United Arab Emirates (October 9^th, 2006): Master Franchisers FZCO, today announced that a franchise agreement has been signed with furniture and home textile franchise, JYSK.

JYSK (pronounced Yusk), which in short stands for credibility, was founded in 1979 and is recognized as one of Europe’s biggest retail success stories, selling a wide variety of quality home textiles and furniture items, always at lower prices than competitors – a true value for money proposition.

The company has since grown to become an international group with over 1,200 shops in more than 24 countries and a turnover of more than 2 billion Euros.

The landmark deal which is set to see a minimum of 19 stores open across the GCC in the next 4 years will see the first JYSK store open on Sheikh Zayed Road, Dubai in December.

Frederik Kroun, Franchise Coordinator, JYSK, commenting on the master franchise agreement said: “We find this agreement extremely interesting. Expansion of our concept together with good partners in the Arab world is a dream come true. For 27 years our good offers have been a tremendous success especially in the European markets. Our hope and belief is that Master Franchisers FZCO will expand our idea of providing good quality products at lower prices to the customers in the United Arab Emirates.” 

Mr. Roger Francis, General Manager, Master Franchisers FZCO commented: “Our expansion into the home retail sector with a proven concept and partner like JYSK comes to answer the demographic growth in the GCC. JYSK has a unique proposition that consumers from all segments would find rewarding. Simply – A Good Deal.”

For more information about the contents of this press release please contact -  

Natasha Bartlett-Twivey, on +971 4 2953488, alternatively via email – natasha.bt@masterfranchisers.com

For more information on JYSK, please visit: www.jysk.com