Lingerie specialist Hunkemöller opens 1st Middle East store in Riyadh

For anyone who adores lingerie, Wednesday 13^th December 2006 will be a day to remember: that’s when international lingerie specialist Hunkemöller opens its doors in Granada Center, Riyadh.

Hunkemöller is famous for its outstanding service, extensive collection and attractive prices. What’s more, shopping at Hunkemöller is a sheer delight thanks to a friendly and relaxed shopping environment.

Collection

The Hunkemöller collection consists of an extremely diverse range of high fashion as well as basic items in lingerie, underwear, eveningwear and bathing suits of the highest quality at very competitive prices. Hunkemöller also sells a variety of accessories that complement the collection, such as cosmetics.

In order to continuously surprise Hunkemöller customers, the store features a different theme or product every two weeks. As such, the Hunkemöller line always reflects the latest trends.

Additionally, over the years Hunkemöller has consistently introduced new innovative products over the years. For example, the t-shirt bra with ultra soft stretch cups, functional bras in plus sizes and lightweight bras with gel padding.

Shop design

For Hunkemöller, the way the shop looks is an important element in helping customers care for and pamper their bodies. In order to uphold this tradition as well as to meet the changing needs of customers, there is a continuous process of renewal and improvement in terms of the shop formulas.

These days, when experience moments determine a woman’s needs, Hunkemöller presents a shop design that fully responds to this. Hunkemöller’s extensive collection is instantly recognisable. The various product groups are showcased on panels, each of which creates its own unique world of experience. This feeling is reinforced by the framed posters that emphasise the feeling of each panel. The use of black, white and magenta dominate this shop concept. The shop appearance and the extensive line of fashionable lingerie create an enjoyable atmosphere of luxury, femininity and seduction.

Hunkemöller at a glance

Hunkemöller was founded in 1886 by Wilhelm Anton Casper Hunkemöller in The Netherlands. The original shop sold mostly corsets. Nowadays, the company has grown to become one of the largest lingerie specialty shops in Europe. What’s more, in the Benelux the company has been the market leader for years.

Hunkemöller offers body fashion for women who wish to care for, pamper and decorate their bodies at any given moment and in any given situation. Hunkemöller’s target group consists of women between the ages of 25 and 55 with an (above) average income. Accordingly, the collection is fully tailored to this target group with trendy as well as basic products with an appropriate price-quality ratio.

Currently, Hunkemöller has over 300 shops in the Netherlands, Belgium, Luxembourg, France, Germany, Denmark and Curacao. The company has a total of 2,300 employees.

Hunkemöller’s organisation is centralised, with the head office and distribution centre in Hilversum in the Netherlands.

Maxeda

Since 1974, Hunkemöller has been part of Vendex International, now known as Maxeda. Maxeda is the largest non-food retail establishment in The Netherlands.

About International Specialised Stores Co.

Launched in Riyadh, Saudi Arabia in 2004, International Specialised Stores Co (ISSCO) is recognized as one of the fastest growing retail groups in the region.

t’s portfolio of brands includes Calliope, Carpisa, IKKS, Padini Authentics, Petit Boy, SEED and Trios.

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www.issco-retail.com

Contact Head Office on +9661 453 3123

Contact Hunkemoller Granada Center on +9661 253 5246

For more information about the contents of this press release please contact  - Natasha Bartlett-Twivey, Activity & Communications Manager at ISSCO/MFC on +971 4 2953488, alternatively via email – natasha.bt@masterfranchisers.com.