Dubai, United Arab Emirates (October 13^th, 2005): Master Franchisers FZCO, today announced that a franchise agreement has been signed with Padini Holdings Berhad for SEED and Padini Authentics in Saudi Arabia.

The agreement will see the progressive development of the brands through Master Franchisers FZCO's sister company ISSCO (International Specialised Stores Co.) who are based in Riyadh, Saudi Arabia and recognized as one of the fastest growing retail groups in the region.

Commenting on the agreement, Mr Chan Kwai Heng, Finance Director of Padini Holdings Berhad said: "This Agreement signals the strong commitment that Padini Holdings Berhad has for the development of its Seed and Padini Authentics labels in the Kingdom of Saudi Arabia. The Group believes that this tie-up with Master Franchisers FZCO will be contributing very positively towards the growth and development of the two brands in the Kingdom."

“The Middle East represents one of the major launch pads for Padini Holdings Berhad into International markets and we are looking forward to contributing to the company’s growth in the region”, said Mr. Roger Francis, General Manager, Master Franchisers FZCO.

For more information about the contents of this press release please contact  - Natasha Bartlett-Twivey, Activity & Communications Manager at Master Franchisers FZCO on +971 4 2953488, alternatively via email – natasha.bt@masterfranchisers.com.